Social media (SM) has emerged as a cost effective, high impact tool for science communication and is already widely used by the media, educators, scientific organizations and individual scientists. However, to fully capitalize on the educational potential and communication capabilities of social media, science organizations and individual scientists must formulate and apply a SM strategy. An effective strategy must define goals, determine an audience, create and share appropriate content, perform routine engagement and periodically complete quantitative and qualitative evaluations of metrics. This webinar will outline a theoretical framework for effective online communication and then present practical guidelines for building or improving social media presence.
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At the end of this webinars, attendees should be able to: